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Market sensing
A recent post introduced the concept of market sensing as the process of gaining a profound understanding of the market. To truly succeed you need to get customers, or more importantly potential...
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Solving problems – creating opportunities
Think about someone for whom you have a tremendous amount of respect. What are the characteristics that draw you to that person? Most likely he or she has the ability to plow through difficult...
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Market Sensing survey
How well do you know the markets your products serve? What methods do you employ to gather market inputs? Does your market sensing process measure up? Market Sensing is the process of gaining a...
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Guest Post: The Yin-Yang of Product Management — Market Sensing
Today’s post comes from Jim Holland. Jim’s passion is product management and product marketing. With over 20 years of technology industry experience, he has a fresh and current perspective in market...
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Understanding your market
Is the discipline of product management relevant outside the sphere of technology products? How big does a company have to grow before it needs a product manager? Do organizations that create products...
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Providing value
Previous posts have discussed the word ‘value’ as a verb — the act of appreciating, respecting or esteeming others. However, when it comes to providing value, words like worth, importance or...
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Guest Post: Market Sensing is not Crop Dusting
Today’s post comes from Jim Holland. Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and...
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Creating value
What are you doing to create value for your organization? What significance do you bring to the table? As a leader, how do you inspire your people to give their best to your cause? Take a minute to...
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How do you develop product leadership?
One of the most challenging aspects of any product organization is knowing what products to build or services to provide. There are so many ‘voices’ and distractions vying for your attention that make...
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